TAKE A LOOKMy Works.
My work spans a range of services for therapists and non-profits with a therapeutic angle across the world, from brand development, website design and copywriting to research assistance, creating newsletters, editing book chapters, and more.
Here’s a glimpse into some of my projects.
Website Design & Maintenance for A New Hope Academy
For this project, I designed and continue to maintain a website on Wix for A New Hope Academy, a new and exciting non-profit delivering training and professional development services to therapists.
I collaborated with its wonderful President, Maria Laquerre-Diego, generating ideas for a design and imagery to reflect the organisation’s focus on pop culture (and her passion for Star Wars!), and its innovative & playful approach to training, while remaining sleek and conveying their high level of professionalism.
With the academy’s wide range of services, a key aspect to the website’s success was organising their offerings into a user-friendly, easy-to-navigate site. Since many of their events have a global reach beyond their base in the United States, I also integrated global inclusivity features such as time zone conversion links.
Nothing was more rewarding than hearing that Maria’s long-time colleague remarked that the website truly captured Maria and her mission to help other professionals by seamlessly integrating her love for pop culture with professional development and making learning fun and engaging.
Thinkific On-Demand Training Site Design & Management
A New Hope Academy also needed a platform to host their on-demand learning. We decided to go with Thinkific which suited the functionalities they required.
I designed the site to align with the main website design and branding, with an easy-to-navigate layout.
Recognizing the importance of inclusivity and accessibility, I enhanced this project by adding captions to all courses, utilizing Descript for their creation.
Rebrand & Membership Subscription Website for InHer Wisdom
I’m delighted to be partnering with Jessica Kruckeberg, LMFT-S, CST, an innovative and business-savvy therapist, on a multi-phase rebrand of her practice. Central to this project to date has been the creation of a bespoke membership subscription website on Squarespace—a digital platform to impart Jessica’s expert insights and resources beyond the therapy room.
Designing the website & crafting the copy presented an exciting creative challenge, especially given Jessica’s precise taste and strong visual and sensory sensibilities. Through a collaborative workshopping process—exploring theoretical concepts, foundational values, as well as metaphors, color palettes, and visuals that resonated with her—I was able to hone my attunement and craft a brand name, textured visual design, and compelling copy to channel her forward-thinking, nuanced work.
The result is a visually compelling and intuitive platform that offers members an inviting, empowering, and user-friendly experience. Upon delivery, Jessica’s response was unforgettable: “I literally gasped out loud when I clicked on it! It's beautiful!!! It's everything I had envisioned and thought I was dreaming too big!”
This project marks a dynamic beginning to a comprehensive rebrand and stands as one of the most rewarding and creatively fulfilling collaborations in my portfolio.
Website Copy, Psychology Today Profile & Blog for Healing Relationships Counseling Services
For this project, I had the privilege of working with Liliana Baylon of Healing Relationships Counseling Services to refine and strengthen her private practice website. Liliana’s previous website had a broad focus, so we worked together to define her ideal client group—bicultural individuals and multicultural couples—and highlighting four key specialisms.
We decided to work with a Squarespace design template, and my focus was on creating compelling copy to attract ideal fit clients, complemented by resonant images.
We updated Liliana’s Psychology Today profile to maximise her listing’s visibility. To further enhance her SEO, I created and manage the blog on her website which I edit, offer images, and upload monthly. To ensure legal compliance, I also made sure the website included updated terms, disclaimer, and privacy policy.
Website Design & Mailchimp Newsletters for Liliana’s Consulting Services
For Liliana’s consulting arm of her business, I was invited to design the website, and we opted for Squarespace which is my preferred hosting platform.
I crafted a tagline to reflect Liliana’s specialism, pairing the copy with imagery throughout that aligns with her central symbol and logo of the dandelion, and met her wish for royal blue to be a central colour. To honour her bilingual identity and Spanish-speaking viewers I created a bilingual welcome page, ensuring the whole website is accessible in both English and Spanish.
I organized the content into a clear, easy-to-navigate structure. The result is a professional, user-friendly website that spotlights Liliana’s expertise and diverse offerings.
Additionally, I created a branded newsletter template on Mailchimp, which I design, edit, and schedule monthly. To get a flavour of these, you can sign up for them here.
Website Design & Mailchimp Newsletter for CIPA
It was the deepest of privileges to have the chance to support this impactful project by designing and building a Squarespace website and Mailchimp newsletter for CIPA, an international network which champions the rights and wellbeing of children of incarcerated parents in Africa.
Working alongside founding member and Play Therapist-Supervisor Sarah Kruger (who also happens to have a background in fine art—no design pressure!), we created a visual identity that felt both contemporary and authentically African. Inspired by mabati, the corrugated steel sheets that are a familiar architectural feature across much of Africa, we used their distinctive textures as a unifying design element throughout the site.
Inclusion was central to the project. I consulted with an inclusivity specialist, added a UserWay accessibility widget to give visitors greater control over how they experience the site, and integrated Weglot to provide a French-language version, supporting the network's goal of incorporating members in Francophone Africa.
Working to a tight deadline, I delivered the website in time for a major international conference. The finished site provides CIPA with a credible, professional digital presence that strengthens its ability to build international partnerships and supports its ambitions to secure major grant funding to support members’ work across Africa.
Charity Annual Report Design, Editorial & Digital Publication
Pepo La Tumaini Jangwani, an established Kenyan non-profit, commissioned me to bring a fresh editorial perspective to their annual report through a new publication design, copy editing and digital publication.
I created a new editorial design for the annual report, copy edited the content for greater clarity and flow, and used visual hierarchy, photography and key statistics to present the organisation's impact in a clear and engaging way. The result is a publication that communicates the organisation's impact with the clarity, credibility and editorial polish expected by donors and partners, while remaining true to the warmth and values of the organisation itself.
To further enhance the reader experience, I recommended publishing the report as an interactive Heyzine flipbook, creating a polished digital publication that is intuitive to navigate, easy to share and accessible across devices.